How to Request CMS Approval for Permission to use Medicare ID Card in Marketing Materials

Use of Medicare ID card in marketing materials – CMS prohibits the use of the Medicare name, logo, or products in a misleading way. It must be clear that the entity being represented in the material is not Medicare or representing Medicare or the Federal Government.

The Medicare ID card can be used in materials if CMS has given prior authorization to use it, and it is not misleading.

Follow the process below for obtaining prior CMS approval: 

  1. Send an email to the marketing mailbox ( outlining how the Medicare ID card image will be used and in what materials.
  2. After submission, you will receive either an approval or disapproval from the CMS marketing mailbox.
  3. If approved, you need to upload the email approval along with the actual piece to Green Leaf Compliance for the review process.

If you have any questions, call us today at 800-408-7430!  You may also email our Compliance Department at